Google Advertise Smarter

Google Ads wanted to launch their new Smart Campaigns product to SMBs. But small business owners felt that they didn’t have the skills or budget to advertise online. The business-as-usual direct-response voucher campaigns weren’t cutting it for this audience. So I worked with their team to develop a more insight-driven approach. I led the strategy and creative directed the work. The results: we drove a 49% saving in cost per lead and a 6% conversion lift.