Flood the Streets

I led a team to propose an alarming redesign to the UK flood warning sign. The new design features UK monuments submerged in water to drive home the message that the effects of climate change are much closer to home than we think. The iconic signs have since appeared in The Evening Standard, People Magazine, The Huffington Post, NBC News, Business in the Community: The Prince's Responsible Business Network, and more. The design also appear at the top of the Google Search results for “UK Flood Warning Sign”.

Creative Lead/Writer: Lisa Berenson; Creative Design Lead: Dave Skogstad; Dev: Mariusz Zarzycki; Production: Phantom