Google Go Time

Google wanted to promote some of the most helpful Google Assistant commands to 18-24-year-old Android users. I identified a cool insight: our audience felt more comfortable talking to Google Assistant when on the go. I wrote our brief, secured more budget for our recommended creative route, and creative directed the team. The work appeared across YouTube and social media in the UK and France.

ECD: Jamie Nicoll; Creative lead and strategy: Lisa Berenson; Art directors: Joe Kibria, Lewis Beaton; Copywriter: Hannah Davies, Producers: Nana Bempah, Madonna Arsan; Motion design: Nat Barragry; Director: Dan Castella; Editor: Julian Eguiguran