Google Arts & Culture Grand Tour of Italy
Google Arts & Culture wanted to celebrate Italian culture. The Grand Tour of Italy recreates an 18th-century tradition of travel and discovery for a new generation of virtual explorer, so anyone can take a cultural journey through Italian history, art, science and innovation. I was the creative copywriter on the epic project that included creating six short documentaries, two VR films for Google Cardboard, a project website, and four immersive articles about some of Italy’s fascinating innovations.
Creative director: Andre Le Mesurier; Creative copywriter: Lisa Berenson; Design lead: Mike Dorrence; Producer: Alejandra Ravassa