Google Make Sense on Mobile

Google wanted to create a funny ice-breaker film to introduce their keynote speakers at global events such as Mobile World Congress, Conversions@Google and Google Marketing Live. The product? Mobile optimization. Our team got to work finding creative metaphors to bring the five most common mobile pitfalls to life: like slow speeds, fussy design, outdated payment systems. I directed our senior creative team across this project, helping to drive their ideas forward and navigate the nuances of this niche product space.

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“It was a great pleasure to collaborate with Lisa on this project. I have been impressed with her creativity, her attention to detail, and her work ethic.” 

— Olga Demidova, PMM Google Ads

ECD: Jamie Nicholl; Strategy: Dom O’Hare; Creative director: Lisa Berenson; Copywriter: Hannah Davies; Art Director: Josh Denton; Producer: Alejandra Ravassa; Director: Dan Castella; Production: Hoi Polloi; Editor: Chris Coupland