It’s Movie Night

NBCU wanted to inspire movie lovers to download video on demand rather than wait for films to show up on Netflix. It’s Movie Night celebrates all that’s to love about putting everything aside for a few hours, getting comfy at home, and watching exactly the movie you want to watch. I led the creative team to win the NBCU pitch, and deliver a creative campaign and playbook that could be used to promote a wide range of NBCU film titles across OOH, print, social, film and radio.