Google Qibla Finder

Google wanted to support their 60 million users who search for the direction of Mecca during Ramadan. Qibla Finder is a free web-based app that uses Augmented Reality to point you in the direction of Qibla, wherever you are. I worked on the concept, creative positioning, naming, UX, and UI copywriting while at Google Brand Studio.

screencapture-qiblafinder-withgoogle-intl-en-desktop-2019-08-28-22_04_32.png
qibla-home.jpg
Qibla-Finder_AR.jpg
qibla-mobile-2.jpg
Qibla-Family.jpg
RamadanHub.jpg

Creative Director: Andre Le Mausier; Creative copywriter: Lisa Berenson; Branding and UX design lead: Richard Fenn; Engineer: Tim Malabuyo; Production: Phantom